Norigin Media’s hosted transcoding platform, Cloudncoder has successfully trialed 4K cloud origin services for live or linear TV channels in partnership with a leading Scandinavian cable operator. While content is limited and investments are high for such needs, the cloud solution will be offered to broadcasters and operators across Europe.

The formatting of 4K video requires effort to find the right balance between the adaptive bitrates within the transcoding profiles ahead of packaging in HLS or DASH formats. HEVC codec has been utilised to ensure bandwidth efficiencies for streaming distribution.

Broadcasters and Pay-TV operators who offer 4K channels will be able to utilise the TV platform to capture, transcode and package linear feeds or live events. Cloudncoder offers a hosted TV platform for linear OTT services and offers support for multi-DRM, catch-up and DVR (digital video recording) ahead of a chosen content delivery network (CDN). The platform is used by tier1 operators across Northern Europe including Deutsche Telekom and local Scandinavian pay-tv operators.

“4K is still new to commercial deployments and there is a lack of tested solutions. At such an instance, Cloudncoder fills the need for quick deployments during this time” says Ajey Anand, CEO of Norigin Media. He adds “We have seen all our customers upgrade linear channels to Full HD in the cloud and this is a natural step rather than investing in costly new encoding platforms ahead of a business case”

Norigin Media will be exhibiting and offering demonstrations of their full range of streaming technologies at IBC 2018 in Amsterdam between September 14-18th.

Contacts and Notes to editors:

Marketing and PR Contact:
Matthew Birch
Tel: +44 203 950 4260

Ajey Anand
Tel: +47 414 977 69

About Norigin Media

NORIGIN MEDIA is a proudly Scandinavian company providing products for OTT TV & Video streaming services. The flagship products include TV Apps suite, a multi-screen Streaming Apps product and Cloudncoder, a linear TV Cloud Encoding product. With over a decade of experience in TV and video hosting; Norigin caters to premium TV services, offering scalability, customization, monitoring and broadcast-grade support services.

The customers have included reputable brands, such as, Deutsche Telekom, Orange Global, Teracom Boxer, Bonnier Group, FOX, MTV, BBC, Telenor, TV2 and Eurosport. The privately owned company is headquartered in Oslo.


The linear-TV Cloud transcoding platform offers an array of services for capturing, transcoding and hosting of origin servers for premium OTT multi-screen services. With over a decade of experience in TV and video hosting, the Cloudncoder platform offers scalability, customization, monitoring and broadcast-grade support services.

Cloudncoder is a unit of Norigin Media, a privately owned company headquartered in Oslo. Norigin also offers a premium multi-screen TV Apps product for Pay-TV and cable operators.. Contact us:

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