The dust has settled after another great IBC, where we unveiled the brand new, bright pink face of Norigin Media!
Hall 14, the centre of all things OTT, was abuzz with hundreds of visitors who stopped by our booth, just one ‘street’ away from Google’s village. All the usual suspects were present in the hall, including Bitmovin, Vewd, Castlabs, Zixi, Gracenote and many others, but also some new faces discussing the latest and greatest in TV technology.
Demos at the Norigin Media booth were packed with visitors wanting to learn more about our recent developments.
TV Apps in 100 seconds
Smart TVs are fast becoming the centre of OTT and bringing streaming back to the living room. We have been busy building custom UI/UX with several broadcasters across Samsung, LG, Android TV and Apple TV.
We brought a troupe of engineers to IBC to do what they do best – live code TV Apps across multiple screens at once. We thought we would make it extra challenging for them, by imposing a 100 second time limit. Spurred on by a timer and an audience, they built a functioning app using our UI toolkit on Samsung Tizen Smart TV, Apple TV and Android TV.
Below you can see the highlights of the demo.
As OTT picks up, showing the same adverts on broadcast and streaming to all everyone makes less sense since diverse audience can be targeted. Addressable TV and server-side ad-Insertion (SSAI) bring new opportunities for Operators to provide a better experience for their customers and explore new monetisation models.
While Operators have hundreds of channels, they often depend on SCTE35 markers to do anything with adverts.
At IBC, our COO and Head of R&D, Espen Erikstad presented our new ad detection technology, and some of its use cases for Pay TV Operators.
Our machine learning and proprietary ad markers are being trialled with some operators who do not have SCTE35 markers within their feeds or if their TV OTT headend erases pre-existing markers.
Our ad markers, which work on both HLS and DASH content, give you the option to:
- Highlight ad breaks in the player
- Skip ads if the content agreement allows it
- Countdown to skip ads to make your advertisers happy
- Introduce interactive ads with a picture in picture (PIP) UI/UX
- Replace (personalise) ads
Espen also spoke in a panel at the Content Everywhere Hub in Hall 14 on Monetisation of online video. You can watch the short presentation and panel discussion here.
IBC 2019 Highlights