Norigin Media offers new AdTech solution with Fraunhofer FOKUS
Fraunhofer FOKUS has implemented a DAI workflow based on the cue points provided by AdScan. The trial seamlessly integrates with ad-insertion platform serverside.ai by replacing the initial ads through server-side ad stitching. A robust and flexible ad technology stack for server-side ad-insertion in MPEG-DASH and HLS, developed by Fraunhofer FOKUS, supports both live linear and on-demand content.
“It is always a pleasure working with the team at Fraunhofer FOKUS,” says Ajey Anand, CEO of Norigin Media. “Both Norigin and Fraunhofer are happy to offer this solution to address an end-to-end AdTech offer that can be used by all Pay TV Operators who plan AVoD services in the future.”
Robert Seeliger, DAI Lead at Fraunhofer FOKUS, stated: “Automated and reliable creation of ad cue points for OTT content will create new potential for content monetization for platform and streaming providers. Together with our partners Norigin Media and serverside.ai, we have shown that DAI workflows can easily be built upon ad detection solutions – when SCTE35 markers are not available in the source content.”
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Ajey Anand, CEO of Norigin Media
Northern Waves TV has confirmed the agenda for the OTT TV conference planned on Thursday, the 13th of October 2022 in Oslo, Norway. The presentations include a range of OTT Tech, Product and business-related keynotes from leading Nordic Broadcasters and Pay-TV operators.
The OTT TV conference for the latest updates in TV technology, products and business model trends is confirmed to be in person on the 13th of October 2022 in Oslo, Norway. Northern Waves TV organisers have announced speakers representing leading broadcasters and operators from across the Nordics and Europe.
Vevo, the world’s leading music video network has partnered with Norigin Media to validate a range of Connected TV (CTV) Apps across Android TV, Roku, Vizio, Fire TV and Apple TV.