Norigin_Media_Blog_Can_Good_Content_be_Spoiled_by_Bad_Technology
Norigin_Media_About_Ajey_Anand_CEO
by Catalina M. Skramstad
Jun 3, 2022
Blog

NextTV Berlin, May 2022

It felt so good to be back in person for a conference after the “pandemic-hiatus”!

Last week, Norigin Media attended NextTV Series 7th Edition in Berlin, as a Gold Sponsor of the European event.

The two-day conference focused on the trends, innovation and strategies that drive Pay TV, Telecom and OTT services in an increasingly connected ecosystem.

Norigin Media CEO, Ajey Anand, participated in a Broadcasting and OTT panel, alongside Yuliya Daineko EMBA from A1 Telekom Austria AG, Justinas Docka from TV3 Group, Bruce Curtin from Irdeto and Mike Echternach from Deutsche Telekom, to discuss new opportunities for PayTV and Telecommunications within the OTT ecosystems.

Norigin_Media_Blog_Content_is_king

The panel discussed the role of the TV operator as a “Super Aggregator” of streaming content for consumers. 

One of the main questions was around how broadcasters and Pay-TV operators were making OTT a “first” or parallel consumer offering, to reduce cannabilisation of other services.

This resulted in a heated debate about the relevance or need of both D2C services from broadcasters and operators.  

“Some people choose supermarkets and some people prefer smaller boutique shops. A few boutique stores close down quicker than others, while some others get absorbed by supermarkets. And that’s how you have to think of Consumer TV services, as any other commodity.

At the end of the day, there are different consumer needs and experiences needed, but there is a place for everyone”, Mr Anand said. 

It was also stated that the lines between Pay-TV Operators & Broadcasters are blurring more everyday and technology needs to better support UI/UX Design.

While international and local content are both important for TV or any commodity, consumers will complain either about the UI/UX or the content itself. 

Metaphorically speaking, Mr Anand said “The OTT Consumer offerings are like Supermarkets (Pay-TV operators or Aggregators). But there are large consumer groups that prefer to shop in smaller Boutiques (Broadcasters & niche streaming services). Everyone always has space in the expansive world of Streaming TV.”

Supermarkets and boutiques have their own place within a commodity-ecosystems, as do all broadcasters, pay-tv operators and OTT services.

Norigin Media was just excited to reconnect face-to-face and the conference was an inspiring place to discuss industry trends and key future challenges.

Acerca de Norigin Media

Norigin Media is a Scandinavian company offering streaming TV Tech solutions and services for Broadcasters, Pay TV Operators and OTT service providers. We build multiscreen TV Apps and host linear TV content, which makes us specialists across the entire OTT streaming value chain. Customers we work with include Deutsche Telekom, Orange Group, Telenor, FOX, BBC, MTV, Eurosport, Bonnier Broadcasting and others.

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Northern Waves TV Conference 2023

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The OTT TV conference for the latest updates in TV technology, products and business model trends is confirmed to be in person on the 19th of October 2023 in Oslo, Norway. Northern Waves TV organisers have announced speakers representing leading broadcasters and operators from across the Nordics and Europe.

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Digital Accessibility is one of the strongest focuses in the current decade. As TV Streaming becomes a commonplace, technology and apps need to become less challenging for one of the most common media consumption… This article illustrates some examples of what needs to be considered to make TV Streaming services more accessible.

A Guide To Making TV Streaming Services More Accessible

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Digital Accessibility is one of the strongest focuses in the current decade. As TV Streaming becomes a commonplace, technology and apps need to become less challenging for one of the most common media consumption… This article illustrates some examples of what needs to be considered to make TV Streaming services more accessible.

Norigin Media Launches CTV White-label FAST Apps

Norigin Media lanza CTV aplicaciones de White-Label

The brandable Connected TV Apps product will help launch D2C Linear or FAST TV channels on multiple App stores. The white-label apps can be used across Samsung Tizen, LG webOS and other Android TV OS based Smart TVs.

IABM appoints Norigin Media to EMEA Member Council

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Ajey Anand, CEO of Norigin Media, has been selected as a member of the regional EMEA council. ,This helps to build communications within the industry between members and customers, creating collaborations and driving innovation across Europe.

Northern Waves TV Conference 2023

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The OTT TV conference for the latest updates in TV technology, products and business model trends is confirmed to be in person on the 19th of October 2023 in Oslo, Norway. Northern Waves TV organisers have announced speakers representing leading broadcasters and operators from across the Nordics and Europe.

There´s code behind every click: Engineering of UI/UX

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Digital Accessibility is one of the strongest focuses in the current decade. As TV Streaming becomes a commonplace, technology and apps need to become less challenging for one of the most common media consumption… This article illustrates some examples of what needs to be considered to make TV Streaming services more accessible.

A Guide To Making TV Streaming Services More Accessible

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Digital Accessibility is one of the strongest focuses in the current decade. As TV Streaming becomes a commonplace, technology and apps need to become less challenging for one of the most common media consumption… This article illustrates some examples of what needs to be considered to make TV Streaming services more accessible.

Norigin Media Launches CTV White-label FAST Apps

Norigin Media lanza CTV aplicaciones de White-Label

The brandable Connected TV Apps product will help launch D2C Linear or FAST TV channels on multiple App stores. The white-label apps can be used across Samsung Tizen, LG webOS and other Android TV OS based Smart TVs.

IABM appoints Norigin Media to EMEA Member Council

IABM appoints Norigin Media to EMEA Member Council

Ajey Anand, CEO of Norigin Media, has been selected as a member of the regional EMEA council. ,This helps to build communications within the industry between members and customers, creating collaborations and driving innovation across Europe.

Northern Waves TV Conference 2023

Northern Waves TV Conference 2023

The OTT TV conference for the latest updates in TV technology, products and business model trends is confirmed to be in person on the 19th of October 2023 in Oslo, Norway. Northern Waves TV organisers have announced speakers representing leading broadcasters and operators from across the Nordics and Europe.

There´s code behind every click: Engineering of UI/UX

There´s code behind every click: Engineering of UI/UX

Digital Accessibility is one of the strongest focuses in the current decade. As TV Streaming becomes a commonplace, technology and apps need to become less challenging for one of the most common media consumption… This article illustrates some examples of what needs to be considered to make TV Streaming services more accessible.

A Guide To Making TV Streaming Services More Accessible

A Guide To Making TV Streaming Services More Accessible

Digital Accessibility is one of the strongest focuses in the current decade. As TV Streaming becomes a commonplace, technology and apps need to become less challenging for one of the most common media consumption… This article illustrates some examples of what needs to be considered to make TV Streaming services more accessible.

Norigin Media Launches CTV White-label FAST Apps

Norigin Media lanza CTV aplicaciones de White-Label

The brandable Connected TV Apps product will help launch D2C Linear or FAST TV channels on multiple App stores. The white-label apps can be used across Samsung Tizen, LG webOS and other Android TV OS based Smart TVs.

IABM appoints Norigin Media to EMEA Member Council

IABM appoints Norigin Media to EMEA Member Council

Ajey Anand, CEO of Norigin Media, has been selected as a member of the regional EMEA council. ,This helps to build communications within the industry between members and customers, creating collaborations and driving innovation across Europe.

Northern Waves TV Conference 2023

Northern Waves TV Conference 2023

The OTT TV conference for the latest updates in TV technology, products and business model trends is confirmed to be in person on the 19th of October 2023 in Oslo, Norway. Northern Waves TV organisers have announced speakers representing leading broadcasters and operators from across the Nordics and Europe.

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