TV4 Group, Sweden’s largest commercial TV broadcaster has signed a new agreement with Norigin Media. As a part of the Bonnier Group in Sweden, the company has around 35% of the country´s population registered as users. They have chosen Norigin´s Canvas Apps development services to build Smart TV Apps for their Advertising Video-on-Demand service (AVoD).
The new bespoke designed AVoD service will use Norigin’s multi-screen TV-App modules that uniquely support ad-integrations on both video-on-demand (VOD) and Live-TV content. The modules are supported across different Smart TVs and will be initially used for the launch on Samsung Tizen. The application will be directly integrated towards TV4’s advanced OTT platform giving viewers free access to live and on-demand content.
The Bonnier Group have stated that their pay TV offering would be stronger with an advertisement-funded service. The TV4 Group is well versed in OTT solutions, having been one of the first in the Nordic region to deliver a Subscription Video on Demand (SVoD) service.
TV4 Group was keen to find a Scandinavian partner able to deliver a sleek User Interface along with a proven technology base, in line with the ever evolving, complex Smart TV environment. Norigin Media has been developing mobile and smart TV streaming Apps for multiple tv-operators across Europe for many years and this experience was pivotal in TV4’s procurement decision.
Cecilia Engelbert, Product Owner for Smart TV at Bonnier Broadcasting, says ”We see an increased consumption on Smart TV platforms amongst our users. This is a natural next step to widen our AVoD service, and we are very pleased to work with Norigin Media in delivering a TV app to this new platform. We always strive to improve the experience in our streaming services and we strongly believe that this platform will be of great value to our users going forward.”
Ajey Anand, Norigin Media’s CEO added: “There is a lot of new activity from broadcasters and operators on Smart TVs, especially while integrating advertisements with VOD and Live TV streaming services. Samsung, LG and Sony are pushing the limits on distribution of their Smart TVs into many markets and Norigin is glad to be in the middle of it all. We look forward to the relationship with the Bonnier Group who are not just market leaders in Scandinavia, but also a class apart.”
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About TV4 and Bonnier Broadcasting
The TV4 Group is part of Bonnier Broadcasting, Sweden’s largest commercial TV company, and has delivered engaging news, grand entertainment of great variety and quality, live sport and top-class drama to Swedish viewers for over 25 years. TV4 Group is Sweden’s number one choice for distributors, audiences and advertisers alike.
Bonnier Broadcasting is one of the Nordic region’s leading tv companies. In addition to the main FTA channel TV4, which over a number of years has been Sweden’s largest TV channel, the group’s portfolio includes several of Sweden’s most popular TV channels, as well as SVOD service C More, which is the fastest growing streaming service in Sweden.
About Norigin Media
NORIGIN MEDIA is a proudly Scandinavian company providing products for OTT TV & Video streaming services. The flagship products include TV Apps, a multi-screen Streaming Apps product and Cloudncoder, a linear TV Cloud Encoding product. With over a decade of experience in TV and video hosting; Norigin caters to premium TV services, offering scalability, customisation, monitoring and broadcast-grade support services.
The customers have included reputable brands, such as, Deutsche Telekom, Orange Global, Boxer TV Sweden, FOX, MTV, BBC, Telenor, TV2 and Eurosport. The privately owned company is headquartered in Oslo.