
AdScan detects adverts on catch-up TV content to give users a better streaming experience
Do you have issues with SCTE-35 markers in the transcoding process? Do your catch-up TV recordings have inaccurate start or end times? We detect ad breaks using Ad Scan, our powerful AI solution.
LIVE TO VOD
Ad Scan helps you detect and mark ad breaks on catch-up TV content created from your Live-to-VoD workflow with a simple integration process. With this, you can create new advertising based monetisation possibilities, and give your consumers a better user experience on the player itself.

Adverts on Catch-up TV
Ad Scan uses an on-premise solution that analyses and tags ad breaks on catch-up files. The cue points, or markers, are scheduled based on information available on your Live-to-VoD video backoffice. Our Ad Markers allow for improvements in UI/UX as well as in the video itself.
EPG TRIMMING
Accurate EPG trimming for catch-up content
PLAYER UI/UX
Highlight, navigate or skip adverts in the player
AD BREAKS
Remove or replace ad breaks on your OTT service
Ad Scan Architecture
The Ad Scan platform has a distributed architecture that is controlled through a cloud-based API as well as an on-prem advert detection agent. This helps avoid unnecessary data transfer and copying of media files.

ON-PREM AGENT
Analyse content files within your video headend.
- On-Prem Deployment
Storage Analysis | Docker Containers - Catch-up File Analysis
Scanning VoD Assets | Marking Ad Breaks - Cloud Architecture
Containerised Application | Cloud API

Cloud API
Cloud based API to schedule, control and report jobs and video tagging activities.
- Restful API
VoD Workflow | Integrations - Cloud Configuration
AI Tuning | API Dashboard - Reporting
Statistics | Tools for Error Handling
Our proprietary Ad Scan agent is installed on-premise within the Operator’s video headend, and connected via our Ad Scan API for control and reporting. With a small hardware footprint and a short turnaround time, the solution will not cause significant delays in your Live-to-VoD workflow.
The agent analyses catch-up content to create mezzanine JSON files. These files showcase the position of the ad breaks and can be used by your Frontend Engineers to create new opportunities for both user experience and monetisation.
GET IN TOUCH
Let’s detect ad breaks together!
Norigin Media is a Scandinavian company offering streaming TV tech solutions and services for Broadcasters, Pay TV Operators and OTT service providers.
We help you detect and mark ad breaks on catch-up content created from your Live-to-VoD workflow with a simple integration process. With this, you can create new advertising based monetisation possibilities, and give your consumers a better user experience on the player itself.