Samsung was the quickest to announce their newest innovations ahead of the event itself. The largest news for Samsung Tizen TVs in 2024 is based around the use of Artificial Intelligence (AI) technologies by improving the intuitiveness of their devices. AI picture enhancement takes centre stage with the “AI Motion Enhancer Pro” as it detects the type of sport automatically while being watched. It uses deep learning to track moving objects within the sport with high quality and preciseness. Prices have not yet been announced and the largest of the TVs was under 100 inches.

LG showcased their inspiring futuristic “OLED-T“ where the ‘T’ represents “Transparent”  TVs. The transparent display that can be comparable to a fish tank, boastfully, is able to change to an opaque display too. The sleek and transparent screen is a great form-factor for aesthetics, but this comes with a hit  a hit to image quality as compared to their other device models. While they state it as a wireless device, a power cable is still required and the price is in the high end range. This launch is well ahead of its time and certainly ahead of its peers, including Samsung, who has demoed similar devices, but has not committed to a full launch. 

Hisense presented its highest levels of brightness and promised specs that would outshine all other devices with their new large screens in 2024. Much like Hisense, TCL also presented large and bright screen sizes and resolutions. Roku, on the other hand, mainly dwelled on its AI themed announcement to showcase content identifying technology that would help with visual experiences. Vizio seemed relatively quiet, which could mean we should expect some news from them soon?