SoundCloud Partners with Norigin Media for CTV Expansion

New York, USA / Oslo, Norway – 8th September 2025: Norigin Media, a Connected TV (CTV) solutions company, has partnered with SoundCloud, the creator-first platform helping artists build and grow their careers, to launch their new UI/UX on CTV. Through this collaboration, SoundCloud’s App will be made available to a broader audience of music fans and consumers.

SoundCloud is widely recognized for shaping music culture and empowering millions of creators across the globe to share and monetize their work. The music platform already has a strong global presence across mobile and other digital platforms, with both artists and fans. This collaboration will expand SoundCloud’s reach onto CTV for fans to consume content in a new way on larger screens. Norigin Media will engineer the UIUX and support the certification on the CTV App Store.

Norigin Media provides TV and video streaming App solutions, including design, frontend development, engineering consulting and QA testing across a range of devices from mobiles to Smart TVs. The SoundCloud App already has millions of downloads on a range of platforms including iOS and Google Play App Stores. This agreement will see them expand to a new Operating system on CTVs where users will be able to stream the audio content they love.

“Streaming music across all devices and screens, wherever you are, is a dream for consumers. We are proud to work with SoundCloud who is keen to expand onto new CTV platforms” said CEO of Norigin Media, Ajey Anand. He continues “This App will stand out strongly in any App Store, as its audio and music already sets it apart in the streaming ecosystem, often referred to as ‘the audio-only YouTube.’ Norigin Media is excited to work on this and will ensure the launch in the near future.”

Norigin Media will showcase its CTV Solutions for App Stores and development capabilities, including its Streaming TV App SDK and custom UIUX development services, at the International Broadcasting Convention (IBC) in Amsterdam, Netherlands, from September 12–15. To book a meeting with the team, click here.

For more information:

Ajey Anand, CEO
Norigin Media
Email: ajey@noriginmedia.com

Valerie Massie, Sales & Marketing Coordinator
Norigin Media
Email: valerie.massie@noriginmedia.com

About Norigin Media:

Norigin Media provides Streaming TV App Solutions, including Design, Development, Consulting, and Test-Certification across devices ranging from mobile phones to CTVs. Its products include SDKs for building custom-designed UI/UX for CTV apps. The company also offers Professional Services and expert Consulting for UI/UX Engineering, covering everything from Frontend Development to QA validation and testing services.

Headquartered in Scandinavia, Norigin Media delivers premium streaming TV technology solutions to Broadcasters, Pay TV Operators, and OTT services worldwide. It collaborates closely with device manufacturers such as Apple, Android, Samsung, and LG. Its customers include Deutsche Telekom, Orange Group, Telenor, BBC, MTV, Eurosport, Vevo, Hearst Television, and more.

About SoundCloud:

SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is a creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources.

With 400+ million tracks from 40+ million artists across 193 countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.