UI / UX of Metadata & Asset Management

The organisation of vast video libraries is important within the expansive world of streaming TV. With the high volumes of SVoD, AVoD and FAST channels available, content needs to be categorised alongside supporting metadata that enhances the presentation of such content.

Metadata helps advertise content and encourages users to trial and consume. Rich text, thumbnails, and even trailers of many kinds help consumers to search and discover. It helps engage viewers and, if done right, can convert them into long-term consumers. Having the correct amount of metadata and organising it in an optimal way are necessary parts of a successful OTT service. This blog explores three important considerations needed to optimise the UI/UX of Metadata. 

Content Discovery, not Search.

There is an important distinction between discovering & searching new content. Content Discovery is more scalable and expansive than the latter. There are a lot of studies that showcase Linear TV channels have always, including in present times, contributed to content consumption. Hence, it has been hard to solely depend on VoD for that simple reason. With FAST channels being created by smaller and more niche content providers, it’s becoming more important to create metadata to support not only expansive EPGs again, but also new channel and content provider branding. A channel can’t just be a number after all. The Samsung TV Plus store has over 400 channels in many countries and with time, all of these channels will continue to improve in quality. Genres, categories and metadata will matter to help bifurcate content ahead of presentation. 

Interactivity, not passivity.

Passive engagement has always existed when consuming streaming TV content. Especially with traditional linear TV, consumption of content did not involve much engagement with, or from, consumers. Today, with the plethora of streaming services available, just the right metadata alone can help elicit active engagement. Think about hearting your favourite channels, or checking sporting results to choosing the right content based on genres. These are simple activities that engage consumers who are sticking to streaming services to cater to their viewing needs. 

Connected TV First, not last.

The mobile revolution seen in the last 2 decades has become a way of life. The large screen at home has made a comeback due in part to the pandemic, where people stayed home more, or maybe just as SmartTVs have gotten better and with many more options to choose from. Mobiles have helped a lot with personal consumption of content, while CTVs will need to invest heavily to bring communal viewing back. The CTV market is fragmented, with too many OS and HWs to choose from. Further, none of the leading brands like Samsung Tizen, LG WebOS, Roku or the new emerging brands like Hisense Vidaa, and Philips’ Titan OS will have a coordinated approach. From highlighting content, to apps and channels, metadata provided by content providers and how app designers and developers use it, will define success.