(Friday, January 3) What lays ahead in 2025? Our biggest guess is that it will be the year of the “Prompt”, here are 3 trends we expect to emerge on top this year:

AI for engineering: Engineers will be given the budgets and time so they are finally encouraged to use great tools from large companies at least if not the niche ones. With Microsoft and OpenAI creating plugins for Github already, it will become common place for coding, testing and building new IPR. 

GenAI based metadata: While metadata created with machine learning and AI has been a long existing fact, generative AI work product will begin to launch across content owners who own their own content. While licensed content will follow, it will take time where there are legal and contractual hurdles for using new creatives for promote content.

OEM Wars: We feel OEMs with certain monopoly, Samsung CTVs in Europe, Roku in the USA or Apple around the world, will be more flexible with not just app-store policies but also device support for older HW, which is not the case today. Sustainability of the industry will be revived with such open policies which will create new product launches & price wars between such OEMs for a greater global dominance.

Happy 2025!