(Tuesday, August 12) It’s always valuable to look back on the biggest challenges faced this year and how they were overcome, whether on a company level or across the industry.

At Norigin Media, one of the top challenges has been delivering customized UI/UX solutions within tight budgets. As the streaming TV landscape expands rapidly across multiple CTV platforms like Samsung Tizen, LG WebOS, Apple TV, Roku, and Android TV, standing out has become more competitive than ever.

To address this, we developed a flexible, modern UI/UX framework tailored to streaming services of all sizes. By deeply understanding OEM and platform requirements, we work closely with app stores to ensure smooth certification. Our design-first approach offers broadcasters a scalable design catalog that supports both live and VOD content across devices, from mobile to Smart TVs.

This strategy helps both small and large broadcasters meet common functional needs while evolving organically with their product goals across Europe and the Americas.