(Thursday, October 10)
A great panel with leading TV Station group leaders this week at NABshow NYC not only assessed the capitalizing opportunities within Local TV stations, news and sports, but also spoke of the Streaming TV innovations and AI which is already in use, at good pace across all the stations.
Jennifer Mitchell, President of Stations and Digital for
CBSNews said there’s a lot of optimism towards growth in the TV business for 2025, where they will invest a lot more into content journalism and news. She and the others added the moment right now is shifting eyeballs from linear, to TV streaming of course.
Mike Hayes, President of Hearst Television Spoke of all the successes of local TV and VOD streaming initiatives and what’s worked for them, crediting Roger Keatings and his research helped with great production for market specific needs with a national overlay.
Valari Staab, Chairman of
NBCUniversal Local spoke about their TV stations and FAST streaming channels within
Peacock, noting that isn’t a driver for revenue within their TVApps, but more so OEMs like Samsung and Roku. She was very satisfied with performance of peacock with simulcasting live sports and where their audiences were growing that helped with the local advertisers during the Olympics.
Andy Alford, President of Broadcast
Nexstar spoke about launching more streaming apps in more of their TV Stations in the coming year. He indicated that in 2025, we will see many of their product rollouts with unique and new content rather than streaming existing content.
Mike from Hearst stated how they are already using AI to comb local content, convert to digital formats, and a range of other practical uses cases within the group. He mentioned a “multiple-sets-of-eyes-policy” where they never publish without human checks. Andy from Nexstar echoed that all their GenAI output was tested heavily across the board and never go live without human intervention.
Moderated by the charming Michael Depp, Chief Content Officer at NewsCheckMedia LLC & Editor
TVNewsCheck, was glad that topics around Streaming Video had moved from the peripherals of the NABshow to the center of such conversations.
It is possible to launch on key platforms like AppleTV or AndroidTV by expanding mobile apps natively to these larger screens. However, there is a larger investment of time and money needed to launch on SmartTVs like Samsung Tizen, LG webOS or newer devices like Philips TitanOS. If companies want to lower the operational costs for committing to Smart TVs by starting simple with turnkey with white-label apps – where simpler and basic features are launched to test the consumers interest and usage.
While niche content providers or operator aggregating services can trial white-label solutions to launch on leading TV brands, broadcasters are in steep competition with established streaming services, necessitating innovative features and custom designed apps present across all major Smart TVs.
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