(Tuesday, February 18) As tracking, analytics, and ad-playback improve across Smart TVs, CTVs, and mobile, personalization and targeted advertising are set to dominate the streaming landscape in 2025 and beyond.

Server-Side Ad Insertion (SSAI) is now a standard on large screens, providing broadcasters with a scalable way to generate revenue. Meanwhile, interactivity and social media-inspired UI/UX have become central to new streaming app features.

With AI-driven recommendations and machine learning, ad targeting is more precise than ever—ensuring higher ad relevance, increased engagement, and maximized value for broadcasters.

At Norigin Media, we’ve been working with AVOD apps on Smart TVs and CTVs for years, and in 2025, the opportunities only continue to grow! Is your AVOD strategy ready for the future?