Norigin Diaries
Our Streaming TV Journal about
Tech, Product & Content in between!
The Winning Streaming TV Strategy in 2025? AVOD Services.
(Tuesday, February 18) As tracking, analytics, and ad-playback improve across Smart TVs, CTVs, and mobile, personalization and targeted advertising are set to dominate the streaming landscape in 2025 and beyond.
Server-Side Ad Insertion (SSAI) is now a standard on large screens, providing broadcasters with a scalable way to generate revenue. Meanwhile, interactivity and social media-inspired UI/UX have become central to new streaming app features.
With AI-driven recommendations and machine learning, ad targeting is more precise than ever—ensuring higher ad relevance, increased engagement, and maximized value for broadcasters.
At Norigin Media, we’ve been working with AVOD apps on Smart TVs and CTVs for years, and in 2025, the opportunities only continue to grow! Is your AVOD strategy ready for the future?
The Battle for Cross-Platform Dominance: Flutter vs. React Native
(Tuesday, January 28)
Over the past year, developers using the Flutter framework to build apps in Android Studio have noticed a new option: “Compose Multiplatform.” This inclusion raises questions about Google’s ongoing commitment to Flutter as a development framework.
Google is well-known for making most of its software and services open-source or freely available—a strategy that has significantly contributed to its expansive digital footprint. Flutter offers a powerful cross-platform development framework for both Android and iOS. However, its adoption among software developers remains limited compared to the growing popularity of React Native, Facebook’s cross-platform framework.
Unlike Flutter, React Native not only supports Android and iOS but also extends its reach to most browsers and Smart TV platforms (with the notable exception of Roku, which uses Brightscript—a topic for another day).
Flutter developers remain a niche community. While Flutter has seen steady activity throughout 2024 with frequent updates, companies evaluating technologies must weigh a crucial factor: the availability of skilled, passionate developers who support and understand the framework. This is where React Native holds an edge, as its broader adoption means a larger talent pool and more active developer communities.
At Norigin Media, we don’t rely on Flutter or React Native for building cross-platform TV streaming apps. Instead, we prioritize adaptability when designing UI for the fragmented Connected TV (CTV) landscape. However, we’ve observed that more broadcasters are opting for React Native. The JavaScript ecosystem, in particular, offers developers a wealth of tools and frameworks, and React.js serves as an excellent foundation for those looking to remain relevant while developing multi-screen TV apps.
In today’s market, it’s not just about creating apps for mobile devices. Developers must also address the growing demand for Smart TV app stores, including platforms like Samsung Tizen, LG webOS, and more. This evolving landscape requires technology choices that enable flexibility and scalability across multiple screens.
2025: The Year of “The Prompt”
(Friday, January 3) What lays ahead in 2025? Our biggest guess is that it will be the year of the “Prompt”, here are 3 trends we expect to emerge on top this year:
AI for engineering: Engineers will be given the budgets and time so they are finally encouraged to use great tools from large companies at least if not the niche ones. With Microsoft and OpenAI creating plugins for Github already, it will become common place for coding, testing and building new IPR.
GenAI based metadata: While metadata created with machine learning and AI has been a long existing fact, generative AI work product will begin to launch across content owners who own their own content. While licensed content will follow, it will take time where there are legal and contractual hurdles for using new creatives for promote content.
OEM Wars: We feel OEMs with certain monopoly, Samsung CTVs in Europe, Roku in the USA or Apple around the world, will be more flexible with not just app-store policies but also device support for older HW, which is not the case today. Sustainability of the industry will be revived with such open policies which will create new product launches & price wars between such OEMs for a greater global dominance.
Happy 2025!