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Norigin Media & Netflix Panel: Winning the Streaming UI/UX Battle

Norigin Media & Netflix Panel: Winning the Streaming UI/UX Battle

CTV Days US hispanic & Latin America

(Tuesday, November 26)
The CTV Days Conference was held in Miami earlier this month with a great list of attendees and representatives from all of the local & regional LATAM broadcasters including, NBC Telemundo, Televisa, Univision, Canela Media, and many more. The US Hispanic & Latin American focused event had a range of presentations in both Spanish and English, with one of the highlights being a chat between Ajey Anand from Norigin Media and Fonz Morris from Netflix.

Ajey introduced the design and UI/UX topics relevant to CTV Apps, paying particular attention to functional considerations of the fragmented OS and hardware space from Android TV, Apple TV, Roku, as well as the many Smart TVs from Samsung Tizen to Vizio in the USA. Fonz spoke about how Netflix has a strong and rooted foundation for UI/UX across all devices and has a track record for providing great availability and experiences to their consumers.

The moderator commented that Netflix has won the streaming wars. Fonz eloquently responded that they tend not to focus so much on a “war” as much as they continue to keep up with technology and remaining available in a competitive space, i.e. the 190 countries where Netflix operates. From technology to design, all the research that Netflix does is based on planned improvements and relevance to consumers. 

On the topic of Ads, Netflix mentioned there’s a lot to lookout for in the coming years where interactivity and QR codes were both hinted at. Ajey spoke about how many Scandinavian CTV App providers already offer interactivity across devices with a range of Consumer Engagement methods, anything from voting for your favourite “Idol” contestant to polling public opinion during the nightly newscasts. 

The CTV Days conference provided great insight into the US Hispanic & LATAM TV market, both at present and in the coming years. Whether it be revolutionising UI/UX with simple technology built for all devices or implementing new consumer interactivity features, Norigin Media is remaining informed and striving to be at the forefront of innovation in this space well into the future. 

Want to learn how we develop top of the line Custom CTV Apps? Click here.

PANEL: Streaming TV Innovations at NABshow NYC

Streaming TV Innovations at NABshow NYC

(Thursday, October 10)
A great panel with leading TV Station group leaders this week at NABshow NYC not only assessed the capitalizing opportunities within Local TV stations, news and sports, but also spoke of the Streaming TV innovations and AI which is already in use, at good pace across all the stations.

Jennifer Mitchell, President of Stations and Digital for CBSNews said there’s a lot of optimism towards growth in the TV business for 2025, where they will invest a lot more into content journalism and news. She and the others added the moment right now is shifting eyeballs from linear, to TV streaming of course.
 

Mike Hayes, President of Hearst Television Spoke of all the successes of local TV and VOD streaming initiatives and what’s worked for them, crediting Roger Keatings and his research helped with great production for market specific needs with a national overlay.

 
Valari Staab, Chairman of NBCUniversal Local spoke about their TV stations and FAST streaming channels within Peacock, noting that isn’t a driver for revenue within their TVApps, but more so OEMs like Samsung and Roku. She was very satisfied with performance of peacock with simulcasting live sports and where their audiences were growing that helped with the local advertisers during the Olympics.
 
Andy Alford, President of Broadcast Nexstar spoke about launching more streaming apps in more of their TV Stations in the coming year. He indicated that in 2025, we will see many of their product rollouts with unique and new content rather than streaming existing content.
 
Artificial Intelligent and GenAI was a new topic to discuss here within the Panel.
 
Mike from Hearst stated how they are already using AI to comb local content, convert to digital formats, and a range of other practical uses cases within the group. He mentioned a “multiple-sets-of-eyes-policy” where they never publish without human checks.  Andy from Nexstar echoed that all their GenAI output was tested heavily across the board and never go live without human intervention.
 
Moderated by the charming Michael Depp, Chief Content Officer at  NewsCheckMedia LLC & Editor TVNewsCheck, was glad that topics around Streaming Video had moved from the peripherals of the NABshow to the center of such conversations.

It is possible to launch on key platforms like AppleTV or AndroidTV by expanding mobile apps natively to these larger screens. However, there is a larger investment of time and money needed to launch on SmartTVs like Samsung Tizen, LG webOS or newer devices like Philips TitanOS. If companies want to lower the operational costs for committing to Smart TVs by starting simple with turnkey with white-label apps – where simpler and basic features are launched to test the consumers interest and usage.

While niche content providers or operator aggregating services can trial white-label solutions to launch on leading TV brands, broadcasters are in steep competition with established streaming services, necessitating innovative features and custom designed apps present across all major Smart TVs.

Want to learn how we develop top of the line White-Label and Custom CTV Apps? Click here.

White-label or Custom Designed CTV Apps?

White-Label or Custom Designed CTV Apps?

(Wednesday, 11th September)

It is possible to launch on key platforms like AppleTV or AndroidTV by expanding mobile apps natively to these larger screens. However, there is a larger investment of time and money needed to launch on SmartTVs like Samsung Tizen, LG webOS or newer devices like Philips TitanOS. If companies want to lower the operational costs for committing to Smart TVs by starting simple with turnkey with white-label apps – where simpler and basic features are launched to test the consumers interest and usage.

While niche content providers or operator aggregating services can trial white-label solutions to launch on leading TV brands, broadcasters are in steep competition with established streaming services, necessitating innovative features and custom designed apps present across all major Smart TVs.

Want to learn how Norigin Media develops top of the line White-Label and Custom CTV Apps? Click here.

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