by Norigin Media | Feb 18, 2025 | General
(Tuesday, February 18) As tracking, analytics, and ad-playback improve across Smart TVs, CTVs, and mobile, personalization and targeted advertising are set to dominate the streaming landscape in 2025 and beyond. Server-Side Ad Insertion (SSAI) is now a standard on...
by Norigin Media | Jan 3, 2025 | General
(Friday, January 3) What lays ahead in 2025? Our biggest guess is that it will be the year of the “Prompt”, here are 3 trends we expect to emerge on top this year: AI for engineering: Engineers will be given the budgets and time so they are finally encouraged to use...
by Norigin Media | Dec 20, 2024 | General
(Friday, December 20) As the year comes to an end we thought we’d take a look back the the Top 3 Trends that defined 2024. 1. CTV First. Mobile Second: Companies are keeping SmartTV Apps & CTV as the primary devices for not just UIUX but also advertising...
by Norigin Media | Dec 2, 2024 | General
(This article is from the IABM MediaTech Radar newsletter published on November 20, 2024.)Last month the IABM Business Intelligence Unit’s Head of Knowledge & Insight, Chris Evans, travelled to Oslo to attend Northern Waves TV Conference. At the event Chris...
by Norigin Media | Nov 29, 2024 | General
(Thursday, November 28) There are many key topics & trends that have shaped the streaming media industry in 2024. Looking back at the industry this year, there are two that stick out above the rest: AI & CTV fragmentation. Both of which are on the rise, but at...
by Norigin Media | Nov 26, 2024 | General
Fonz Morris, Lead Product Designer, Global Conversion & Monetization, Netflix Ajey Anand, CEO, Norigin Media (Tuesday, November 26) The CTV Days Conference was held in Miami earlier this month with a great list of attendees and representatives from all of the...
